Yes. You need a small business website, even if your Instagram is thriving.
The Instagram vs social media argument has been a thing for while now. The truth is, you don’t have to choose between the two. Your social media and business website should work together.
I get it. Instagram is free and everyone is using it. But that doesn’t mean it should take the place of having a website entirely.
Read on for the 6 reasons your small business should have a website.
6 Reasons Your Instagram Business Should Have a Business Website
Reason 1: You actually own your business website
You have NO control on social media sites like Instagram. The platform controls the content you publish through its terms and conditions. They can make changes that impact your business and you won’t have a voice. What will you do if the the social media site shuts down? Or suspends your account? Or starts charging users?
Having a website gives you the freedom to control what you put on it.
Reason 2: You can add more information to a business website
Reason 3: Business websites can be better optimized for search
Reason 4: You can leverage digital advertising with a business website
Reason 5: Having domain allows you to use a a professional e-mail address
Be sure to check out my post on picking out a domain name